Product 1

Collaborative Workspace
Project Overview
Make the Dot is a productivity focused collaborative workspace, built textile design.
Focusing on organization, productivity and collaboration, Make the Dot helps textile designers complete projects quicker, and together.
Key customers and partners include; The Fashion Institute of Technology (New York), ASOS, and Champion.
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My Contributions
Created and implemented acquisition and growth strategy, acquiring all partners and users.
Grew user base 9% Month-on-Month, organically with 0 CAC.
Generated revenue within 8 months of start-up creation, pre-Product-Market Fit, bootstrapped.
Participated in all product research interviews, ensuring acquisition and positioning strategy met feedback.
Ideated, created and distributed all branding and marketing content.
Make the Dot
Co-Founder
2021 - Present
Functions that I own include; growth, acquisition, retention, marketing and community, where I strategise and execute initiatives to help grow brand awareness and user base.
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However, being an early stage start-up with a small team I also participate in user research interviews, guide product strategy and create all marketing content.
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Building our community and being the key external relationship holder, I find and on-board customers and partners, focusing on community led growth and networks effects.
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